Terms of Service

Last Updated: March 5, 2026

PLEASE READ THESE TERMS OF SERVICE CAREFULLY BEFORE USING THIS WEBSITE. BY ACCESSING OR USING THE WEBSITE, YOU AGREE TO BE LEGALLY BOUND BY THESE TERMS OF SERVICE AND ALL TERMS INCORPORATED BY REFERENCE. IF YOU DO NOT AGREE TO THESE TERMS, YOU MUST NOT ACCESS OR USE THE WEBSITE.

1. Agreement to Terms
2. Definitions
3. Eligibility and Account Registration
4. Description of the Website and Services
5. Acceptable Use Policy
6. Prohibited Conduct
7. Intellectual Property Rights
8. User-Generated Content and License Grant
9. Founder Stories and Submitted Materials
10. Content Accuracy and Editorial Discretion
11. Comments Policy
12. Copyright Infringement and DMCA Policy
13. Linking, Framing, and Embedding
14. Third-Party Websites and Services
15. Affiliate Disclosures
16. Email Newsletter and Communications
17. AI-Generated and AI-Assisted Content
18. Privacy
19. Disclaimers and No Professional Advice
20. No Guarantee of Results
21. Limitation of Liability
22. Indemnification
23. Dispute Resolution and Binding Arbitration
24. Class Action and Jury Trial Waiver
25. Governing Law and Jurisdiction
26. Termination and Access Restriction
27. Modifications to Terms
28. Severability
29. Entire Agreement
30. Waiver
31. Assignment
32. Force Majeure
33. Electronic Communications
34. Accessibility
35. International Users
36. Additional Provisions for EEA, UK, and Swiss Users
37. California Residents — Specific Provisions
38. Contact Information

1. Agreement to Terms

These Terms of Service (“Terms,” “Terms of Service,” or “Agreement”) constitute a legally binding agreement between you (“you,” “your,” “User,” or “Visitor”) and MB Arrok, doing business as Unseen Founder (“Company,” “we,” “us,” or “our”), governing your access to and use of the website located at https://unseenfounder.com (the “Site” or “Website”), including all subdomains, mobile-optimized versions, content, features, services, applications, widgets, and online interactions made available through the Site.

By accessing, browsing, or using the Site in any manner — whether automated or otherwise — you acknowledge that you have read, understood, and agree to be bound by these Terms of Service, our Privacy Policy, and our Disclaimer, each of which is incorporated herein by reference. If you are accessing or using the Site on behalf of an organization, you represent and warrant that you have the authority to bind that organization to these Terms.

If you do not agree to all of these Terms, you are not authorized to access or use the Site and must discontinue use immediately.

2. Definitions

For the purposes of these Terms, the following definitions apply:

“Content” means all text, articles, founder stories, interviews, images, graphics, photographs, audio, video, data, software, code, designs, logos, trademarks, trade names, and all other materials displayed on, contained in, or made available through the Site, whether created by the Company or by Users.

“Company Content” means all Content owned by, created by, or licensed to the Company, including but not limited to the Site’s design, layout, look and feel, branding, logos, trademarks, articles, editorial content, and all intellectual property associated therewith.

“User Content” means any Content that is submitted, posted, uploaded, published, or otherwise transmitted to or through the Site by Users, including but not limited to comments, founder stories, interview responses, photographs, biographical information, company descriptions, and other materials.

“Services” means all features, functionality, tools, and resources made available through the Site, including but not limited to reading articles, leaving comments, submitting founder stories, subscribing to the newsletter, participating in the community, and interacting with content.

“Intellectual Property Rights” means all patents, copyrights, trademarks, service marks, trade names, domain names, trade secrets, know-how, moral rights, and all other intellectual property rights, whether registered or unregistered, and all applications, renewals, extensions, and restorations thereof, now or hereafter in force and effect worldwide.

“Third-Party Services” means websites, platforms, applications, services, or content operated by third parties that may be linked to, embedded in, or referenced on the Site.

3. Eligibility and Account Registration

3.1 Age Requirement

The Site is intended for users who are at least eighteen (18) years of age. By accessing or using the Site, you represent and warrant that you are at least 18 years old and have the legal capacity to enter into a binding agreement. If you are under 18, you may not use the Site, create an account, submit content, leave comments, subscribe to our newsletter, or otherwise interact with the Site.

In jurisdictions where the age of majority is higher than 18, you must meet the applicable age of majority to use the Site. We do not knowingly collect personal information from children under 13 in compliance with the Children’s Online Privacy Protection Act (COPPA). For more information, please see our Privacy Policy.

3.2 Account Registration

Certain features of the Site may require you to register for an account. If you register, you agree to provide accurate, current, and complete information during the registration process and to keep your account information updated. You are solely responsible for safeguarding your account credentials and for all activities that occur under your account. You must notify us immediately of any unauthorized use of your account or any other breach of security.

We reserve the right to suspend or terminate your account at our sole discretion, without notice, for any reason, including but not limited to a violation of these Terms.

3.3 Account Security

You are responsible for maintaining the confidentiality of your account login credentials. You agree not to share your account credentials with any third party. You accept full responsibility for all activities that occur under your account, whether or not you authorized those activities. The Company is not liable for any loss or damage arising from your failure to maintain the security of your account.

4. Description of the Website and Services

Unseen Founder is an online media platform that publishes founder stories, entrepreneurial interviews, startup case studies, business book recommendations, educational articles, and related content. The Site is designed to inspire, educate, and inform entrepreneurs, startup founders, and individuals interested in building businesses.

The Site also operates a community and email newsletter through third-party platforms (currently ConvertKit/Kit), participates in affiliate advertising programs (including the Amazon Services LLC Associates Program), and may offer advertising opportunities for third parties.

All content on the Site is provided for informational and educational purposes only. Nothing on the Site constitutes professional advice of any kind. See Section 19 (Disclaimers and No Professional Advice) for full details.

5. Acceptable Use Policy

You agree to use the Site only for lawful purposes and in a manner that does not infringe on, restrict, or inhibit the use and enjoyment of the Site by any third party. You agree to comply with all applicable local, state, national, and international laws and regulations in connection with your use of the Site.

When using the Site, you agree to:

Provide truthful and accurate information in any submissions, forms, comments, or communications
Respect the intellectual property rights of the Company, other Users, and third parties
Use the Site in a manner consistent with its intended purpose as an informational and educational platform
Comply with our Comments Policy (Section 11) when posting comments or engaging with other Users’ content
Report any content that you believe violates these Terms or applicable law

6. Prohibited Conduct

You agree that you will not, directly or indirectly, engage in any of the following prohibited activities in connection with your use of the Site:

Violate any applicable local, state, national, or international law, statute, regulation, or ordinance
Infringe upon or violate the intellectual property rights, privacy rights, publicity rights, or any other rights of the Company, other Users, or any third party
Upload, post, transmit, or otherwise make available any content that is unlawful, harmful, threatening, abusive, harassing, tortious, defamatory, vulgar, obscene, libelous, invasive of another’s privacy, hateful, or racially, ethnically, or otherwise objectionable
Impersonate any person or entity, or falsely state or otherwise misrepresent your affiliation with any person or entity
Upload, post, or transmit any unsolicited or unauthorized advertising, promotional materials, junk mail, spam, chain letters, pyramid schemes, or any other form of solicitation
Upload, post, or transmit any material that contains software viruses, malware, Trojan horses, worms, time-bombs, keystroke loggers, spyware, adware, or any other harmful or malicious code or programs
Attempt to gain unauthorized access to the Site, other User accounts, computer systems, or networks connected to the Site through hacking, password mining, brute-force attacks, or any other means
Interfere with or disrupt the operation of the Site, servers, or networks connected to the Site, including through denial-of-service attacks, flooding, or other disruptive activities
Use any automated system, including but not limited to robots, spiders, scrapers, crawlers, or other automated means, to access the Site for any purpose without our express prior written consent (except for standard search engine indexing)
Collect, harvest, or aggregate any personally identifiable information from the Site, including User names, email addresses, or other personal data, without consent
Use the Site to generate, train, or improve any artificial intelligence model, machine learning system, large language model, or similar technology without our express prior written consent
Frame, mirror, or otherwise incorporate any part of the Site into any other website, application, or service without our express prior written consent
Remove, alter, or obscure any copyright, trademark, or other proprietary notices from any Content on the Site
Engage in any conduct that restricts or inhibits any other User from using or enjoying the Site
Use the Site in any manner that could disable, overburden, damage, or impair the Site or interfere with any other party’s use of the Site
Reverse engineer, decompile, disassemble, or otherwise attempt to derive the source code of any software or technology used on or in connection with the Site
Engage in data mining, data scraping, or any similar data-gathering or extraction activities with respect to any Content on the Site
Use the Site to stalk, harass, bully, threaten, or intimidate any person
Submit false, misleading, or fraudulent founder stories, business information, or other content

We reserve the right to investigate and take appropriate legal action against anyone who, in our sole discretion, violates any of these prohibitions, including without limitation removing offending content, suspending or terminating account access, and reporting violations to law enforcement authorities.

7. Intellectual Property Rights

7.1 Company Ownership

The Site and all Company Content are owned by MB Arrok and/or its licensors and are protected by copyright, trademark, patent, trade secret, and other intellectual property and proprietary rights laws of the United States and international jurisdictions. The Company name, logo, and all related names, logos, product and service names, designs, and slogans are trademarks of MB Arrok or its affiliates or licensors. You may not use such marks without our prior written permission.

7.2 Limited License to Users

Subject to your compliance with these Terms, we grant you a limited, non-exclusive, non-transferable, non-sublicensable, revocable license to access and use the Site and its Content for your personal, non-commercial, informational purposes only. This license does not include the right to:

Modify, copy, reproduce, republish, upload, post, transmit, translate, sell, create derivative works from, exploit, or distribute any Company Content
Use any Company Content for commercial purposes without our express prior written consent
Systematically download or store Company Content
Use data mining, robots, or similar automated data-gathering or extraction tools on any Company Content
Use the Site or Company Content to train, develop, or improve any artificial intelligence, machine learning, or similar technology

This license is automatically revoked if you violate any of these Terms. We reserve all rights not expressly granted in these Terms.

7.3 Trademarks

“Unseen Founder,” the Unseen Founder logo, and all related names, logos, product and service names, designs, and slogans are trademarks of MB Arrok or its affiliates or licensors. You must not use these trademarks without our prior written permission. All other names, logos, product and service names, designs, and slogans on the Site are the trademarks of their respective owners.

7.4 Copyright Protection

All Company Content is protected by United States and international copyright laws. The compilation, arrangement, and display of all Content on the Site is the exclusive property of MB Arrok. You may not reproduce, distribute, modify, create derivative works of, publicly display, publicly perform, republish, download, store, or transmit any Company Content except as expressly permitted by these Terms or with our prior written consent.

8. User-Generated Content and License Grant

8.1 Responsibility for User Content

You are solely responsible for any User Content you submit, post, upload, or otherwise make available on or through the Site. You represent and warrant that:

You own or have obtained all necessary rights, licenses, consents, and permissions to submit the User Content and to grant the license described below
The User Content does not and will not violate, infringe upon, or misappropriate any third party’s copyright, trademark, patent, trade secret, moral rights, privacy rights, publicity rights, or any other intellectual property or proprietary rights
The User Content is truthful and accurate to the best of your knowledge
The User Content does not contain any defamatory, libelous, offensive, indecent, or otherwise unlawful material
The User Content does not contain any viruses, malware, or other harmful components
You are at least eighteen (18) years of age

8.2 License Grant to the Company

By submitting, posting, uploading, or otherwise making any User Content available on or through the Site or through associated channels (including but not limited to email, web forms, social media, or other communication methods), you hereby grant to the Company a royalty-free, perpetual, irrevocable, non-exclusive, fully sublicensable, worldwide license to use, reproduce, modify, adapt, edit, translate, publish, distribute, perform, display, and create derivative works from such User Content, in whole or in part, in any media format and through any media channel now known or hereafter developed, for any purpose, including but not limited to publishing on the Site, social media platforms, newsletters, and marketing materials.

This license survives the termination of your account or your relationship with the Site. You waive any claims of moral rights or attribution with respect to any User Content to the fullest extent permitted by applicable law.

8.3 Right to Remove Content

We reserve the right, but have no obligation, to review, monitor, edit, or remove any User Content at our sole discretion, for any reason or no reason, at any time and without notice. We are not responsible for any failure or delay in reviewing, editing, or removing User Content.

8.4 No Obligation to Publish

Submission of User Content does not guarantee publication. We reserve full editorial discretion over what content is published, how it is presented, when it is published, and whether it remains on the Site.

9. Founder Stories and Submitted Materials

9.1 Submission of Founder Stories

The Site publishes founder stories, interviews, and entrepreneurial case studies. These materials are submitted by founders, gathered from publicly available sources, and/or developed through editorial research. When you submit a founder story, interview, or related materials, you acknowledge and agree that:

All information provided is truthful and accurate to the best of your knowledge
You have the right and authority to submit the materials and grant the license described in Section 8.2
The Company may edit, condense, modify, or adapt your submission for clarity, length, style, and editorial consistency
The Company may identify you as the author or contributor using your name, company name, photograph, and other identifying information
The Company may publish your submission on the Site and related platforms, including social media, newsletters, and syndication partners
The publication of your founder story does not constitute an endorsement of your business, products, services, or strategies

9.2 Removal Requests

If you wish to request the removal or modification of a published founder story or submitted material, please contact us using the information in Section 38. We will review your request and respond within a reasonable timeframe. Please note that while we will consider removal requests in good faith, the license granted in Section 8.2 is perpetual and irrevocable, and we are not obligated to remove published content except as required by applicable law.

9.3 Accuracy of Founder Stories

Founder stories, interviews, and case studies are shared based on information provided by the featured founders, publicly available sources, and our editorial research. While we strive for accuracy, we cannot guarantee the completeness or accuracy of all information contained in these stories. Founder experiences, strategies, and outcomes may vary significantly based on individual circumstances. The publication of a founder story does not represent an endorsement of any particular business, product, strategy, or outcome.

10. Content Accuracy and Editorial Discretion

10.1 Accuracy of Information

We make reasonable efforts to ensure that the information published on the Site is accurate, complete, and up to date. However, the Site contains a large volume of content, and errors, omissions, or outdated information may occasionally occur. Content on the Site may include opinions, estimates, and forward-looking statements that are subject to uncertainty.

We do not guarantee the accuracy, completeness, reliability, suitability, or availability of any Content and disclaim all liability for any loss, damage, or misunderstanding arising from reliance on information provided through the Site. You agree to independently verify any information before relying on it for business, financial, legal, or personal decisions.

10.2 Editorial Discretion

The Company retains full editorial discretion over all Content published on the Site. We reserve the right to publish, modify, update, or remove any Content at any time, for any reason, at our sole discretion, without notice or liability.

10.3 Third-Party Content

Some Content on the Site may be contributed by founders, users, advertisers, or other third parties. The Company does not endorse, guarantee, or assume responsibility for the accuracy or reliability of any third-party Content. Contributors are responsible for ensuring that their submitted materials comply with all applicable laws and these Terms.

11. Comments Policy

11.1 General Rules

The Site may allow Users to post comments on articles and other Content. By posting a comment, you agree to abide by these Terms, including the Acceptable Use Policy (Section 5) and Prohibited Conduct (Section 6). All comments are subject to moderation at our sole discretion.

11.2 Comment Data

When you leave a comment on the Site, we collect the data shown in the comment form, as well as your IP address and browser user agent string, to help with spam detection. An anonymized string created from your email address (a hash) may be provided to the Gravatar service to check if you are using it. After approval of your comment, your profile picture may be publicly visible next to your comment. For full details, see our Privacy Policy.

11.3 Right to Remove Comments

We reserve the right to remove, edit, or refuse to publish any comment at our sole discretion, without notice, for any reason, including but not limited to comments that are spam, abusive, defamatory, off-topic, promotional, or otherwise violate these Terms. Repeated violations may result in permanent blocking from commenting privileges.

12. Copyright Infringement and DMCA Policy

12.1 Respect for Copyright

The Company respects the intellectual property rights of others and expects Users of the Site to do the same. We comply with the Digital Millennium Copyright Act of 1998 (“DMCA”), 17 U.S.C. § 512, and other applicable copyright laws.

12.2 DMCA Takedown Notices

If you believe that any Content on the Site infringes your copyright, you may submit a written notification to our designated DMCA agent containing the following information as required by 17 U.S.C. § 512(c)(3):

A physical or electronic signature of the copyright owner or a person authorized to act on their behalf
Identification of the copyrighted work claimed to have been infringed, or, if multiple copyrighted works are covered by a single notification, a representative list of such works
Identification of the material that is claimed to be infringing or to be the subject of infringing activity, and information reasonably sufficient to permit us to locate the material on the Site (such as the URL where the material appears)
Your contact information, including your name, address, telephone number, and email address
A statement that you have a good faith belief that use of the material in the manner complained of is not authorized by the copyright owner, its agent, or the law
A statement, under penalty of perjury, that the information in the notification is accurate and that you are authorized to act on behalf of the copyright owner

12.3 DMCA Designated Agent

DMCA takedown notices should be sent to our designated agent at:

DMCA Agent: MB Arrok
Contact: https://unseenfounder.com/contact/

Please include “DMCA Takedown Notice” in the subject line of your communication.

12.4 Counter-Notification

If you believe that your Content was removed or disabled by mistake or misidentification, you may submit a written counter-notification to our DMCA agent containing the following:

Your physical or electronic signature
Identification of the material that has been removed or to which access has been disabled, and the location at which the material appeared before it was removed or access was disabled
A statement under penalty of perjury that you have a good faith belief that the material was removed or disabled as a result of mistake or misidentification of the material
Your name, address, and telephone number, and a statement that you consent to the jurisdiction of the federal district court for the judicial district in which your address is located (or, if your address is outside the United States, for any judicial district in which the Company may be found), and that you will accept service of process from the person who provided the original DMCA notification or an agent of such person

Upon receipt of a valid counter-notification, we will promptly forward a copy to the original complaining party. If the original complaining party does not file a court action seeking a restraining order against the content provider within ten (10) business days, we may restore the removed material.

12.5 Repeat Infringer Policy

In accordance with the DMCA, we maintain a policy of terminating, in appropriate circumstances, the accounts and access privileges of Users who are determined to be repeat copyright infringers.

12.6 Misrepresentation Warning

Please be aware that under 17 U.S.C. § 512(f), any person who knowingly materially misrepresents that material or activity is infringing, or that material or activity was removed or disabled by mistake or misidentification, may be subject to liability for damages, including costs and attorneys’ fees.

13. Linking, Framing, and Embedding

13.1 Linking to the Site

You may link to the Site’s publicly accessible pages, provided that you do so in a way that is fair and legal and does not damage our reputation or take advantage of it. You must not establish a link in a way that suggests any form of association, endorsement, sponsorship, or approval on our part where none exists. You may not link to the Site from any website that is unlawful, offensive, objectionable, or that infringes any third party’s rights.

13.2 Framing and Embedding Restrictions

You may not frame, embed, inline-link, scrape, or otherwise incorporate any part of the Site or its Content into any other website, application, or service without our express prior written permission. This includes but is not limited to framing the Site within another website’s interface, displaying our Content in iframes, or embedding our articles or images on third-party platforms without authorization.

13.3 Reservation of Rights

We reserve the right to withdraw linking permission at any time and without notice. We may request that you remove any link to the Site, and you agree to promptly comply with any such request.

14. Third-Party Websites and Services

The Site may contain links to third-party websites, services, or applications that are not owned or controlled by the Company, including but not limited to social media platforms (Facebook, Instagram, LinkedIn, YouTube, Medium), email marketing platforms (ConvertKit/Kit), community platforms, affiliate partner websites, book retailers, and other external resources.

These links are provided for your convenience and reference only. We have no control over, and assume no responsibility for, the content, privacy policies, practices, terms of service, or availability of any third-party websites or services. The inclusion of any link on the Site does not imply endorsement by, or affiliation with, the Company.

You access third-party websites and services at your own risk. We encourage you to review the terms of service and privacy policies of any third-party website you visit. You agree that the Company shall not be responsible or liable, directly or indirectly, for any damage or loss caused or alleged to be caused by or in connection with the use of or reliance on any third-party content, goods, or services available on or through any third-party website or service.

15. Affiliate Disclosures

The Site participates in select affiliate advertising programs, including the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com.

This means that certain links on the Site may be affiliate links. If you click on one of these links and make a purchase, the Company may earn a commission at no additional cost to you. These commissions help support the operation and maintenance of the Site.

In accordance with applicable Federal Trade Commission (FTC) guidelines (16 CFR Part 255) and the FTC Act (15 U.S.C. § 45), we disclose all material connections and affiliate relationships. We only recommend products, services, books, tools, or platforms that we believe may be useful to founders and entrepreneurs. However, you should conduct your own research and due diligence before making any purchase based on our recommendations.

Affiliate relationships do not influence our editorial content or the opinions expressed on the Site. Any compensation received through affiliate programs does not affect the price you pay for any products or services.

16. Email Newsletter and Communications

16.1 Newsletter Subscription

If you subscribe to our email newsletter or community communications (currently managed through ConvertKit/Kit), you consent to receive periodic emails from us containing content, updates, founder stories, book recommendations, promotional materials, and other information related to the Unseen Founder platform.

16.2 Opt-Out Rights

You may unsubscribe from our marketing emails at any time by clicking the “unsubscribe” link included in every email we send or by contacting us directly. We will process your unsubscribe request within ten (10) business days as required by the CAN-SPAM Act (15 U.S.C. § 7701 et seq.). Please note that even after unsubscribing from marketing communications, you may still receive transactional or administrative communications (such as responses to your inquiries).

16.3 CAN-SPAM Compliance

We comply with the CAN-SPAM Act and all applicable email marketing laws. Our marketing emails will identify the Company as the sender, include a valid physical postal address or registered agent address, contain a clear and conspicuous opt-out mechanism, and honor opt-out requests promptly.

16.4 GDPR and Consent

For Users located in the European Economic Area (EEA), the United Kingdom, or Switzerland, we will obtain your prior affirmative consent before sending you marketing communications, in compliance with the GDPR and applicable local laws. You may withdraw your consent at any time.

17. AI-Generated and AI-Assisted Content

Some Content published on the Site may be created with the assistance of artificial intelligence tools. All AI-generated or AI-assisted Content is reviewed, edited, and curated by human editors before publication to ensure clarity, accuracy, and adherence to our editorial standards.

While we strive to maintain high quality and accuracy, AI-assisted Content may occasionally contain errors, inaccuracies, or outdated information. We make no representations or warranties regarding the accuracy, completeness, or reliability of AI-assisted Content. We continuously review and update Content when issues are discovered.

You acknowledge that AI-generated Content is subject to the same disclaimers and limitations of liability as all other Content on the Site.

18. Privacy

Your use of the Site is also governed by our Privacy Policy, which is incorporated into these Terms by reference. Our Privacy Policy describes how we collect, use, store, share, and protect your personal information. By using the Site, you consent to the collection and use of your information as described in our Privacy Policy.

Please review the Privacy Policy carefully. If you do not agree with our Privacy Policy, you should not access or use the Site.

19. Disclaimers and No Professional Advice

19.1 General Disclaimer

THE SITE AND ALL CONTENT, SERVICES, FEATURES, AND MATERIALS PROVIDED THROUGH THE SITE ARE PROVIDED ON AN “AS IS” AND “AS AVAILABLE” BASIS, WITHOUT ANY WARRANTIES OF ANY KIND, EITHER EXPRESS OR IMPLIED. TO THE FULLEST EXTENT PERMITTED BY APPLICABLE LAW, THE COMPANY DISCLAIMS ALL WARRANTIES, EXPRESS OR IMPLIED, INCLUDING BUT NOT LIMITED TO IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, TITLE, NON-INFRINGEMENT, AND ACCURACY.

THE COMPANY DOES NOT WARRANT THAT THE SITE WILL BE UNINTERRUPTED, TIMELY, SECURE, OR ERROR-FREE, THAT THE CONTENT WILL BE ACCURATE, RELIABLE, OR COMPLETE, THAT ANY DEFECTS OR ERRORS WILL BE CORRECTED, OR THAT THE SITE OR THE SERVERS THAT MAKE IT AVAILABLE ARE FREE OF VIRUSES OR OTHER HARMFUL COMPONENTS.

19.2 Not Legal Advice

The information provided on the Site is not intended to constitute legal advice. Nothing on the Site should be interpreted as a substitute for the advice of a qualified attorney. You should consult a licensed legal professional before making any legal decisions.

19.3 Not Financial or Investment Advice

The Content on the Site is not financial, investment, or tax advice. Articles discussing business strategies, marketing approaches, company growth, revenue models, or founder experiences are provided for educational purposes only. You should consult qualified financial, investment, and tax professionals before making any financial decisions.

19.4 Not Medical or Health Advice

Any references to lifestyle, productivity, wellness, or founder well-being are not intended as medical or health advice and should not replace consultation with a licensed healthcare professional.

19.5 No Professional Relationship

Using the Site, submitting forms, leaving comments, or communicating with us does not create any professional, fiduciary, advisory, or client relationship between you and the Company. The Company does not provide consulting, legal representation, financial advisory, or other professional services through the Site unless explicitly agreed upon through a separate written agreement.

20. No Guarantee of Results

All Content on the Site is provided for informational and educational purposes related to entrepreneurship, business, marketing, and founder stories. We do not guarantee any specific business, financial, professional, or personal results from using information, insights, strategies, or recommendations shared on the Site.

Your outcomes depend on many factors, including but not limited to your own actions, experience, resources, effort, skills, market conditions, timing, competition, and other circumstances entirely outside our control. Any examples, stories, case studies, revenue figures, growth metrics, or other results shared on the Site are provided for illustrative and educational purposes only and do not guarantee that you or anyone else will achieve similar results.

Testimonials and success stories represent the experiences of individual founders and are not intended as guarantees, promises, or predictions of future results. Individual results will vary.

21. Limitation of Liability

TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, IN NO EVENT SHALL THE COMPANY, ITS OFFICERS, DIRECTORS, EMPLOYEES, AGENTS, AFFILIATES, LICENSORS, OR SERVICE PROVIDERS BE LIABLE TO YOU OR ANY THIRD PARTY FOR ANY DIRECT, INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, EXEMPLARY, OR PUNITIVE DAMAGES, INCLUDING BUT NOT LIMITED TO DAMAGES FOR LOSS OF PROFITS, GOODWILL, DATA, USE, BUSINESS OPPORTUNITIES, REVENUE, OR OTHER INTANGIBLE LOSSES, ARISING OUT OF OR IN CONNECTION WITH:

Your access to or use of (or inability to access or use) the Site or any Content
Any conduct or Content of any third party on the Site
Any Content obtained from the Site
Unauthorized access, use, or alteration of your transmissions or Content
Any errors, mistakes, inaccuracies, or omissions in any Content
Personal injury or property damage resulting from your access to and use of the Site
Any interruption or cessation of the Site’s operation
Any viruses, Trojan horses, or similar harmful components transmitted through the Site
Any reliance on Content provided through the Site for business, financial, legal, or personal decisions

THIS LIMITATION OF LIABILITY APPLIES WHETHER THE ALLEGED LIABILITY IS BASED ON CONTRACT, TORT, NEGLIGENCE, STRICT LIABILITY, OR ANY OTHER BASIS, EVEN IF THE COMPANY HAS BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES. IN JURISDICTIONS THAT DO NOT ALLOW THE EXCLUSION OR LIMITATION OF CERTAIN DAMAGES, OUR LIABILITY SHALL BE LIMITED TO THE MAXIMUM EXTENT PERMITTED BY LAW.

IF YOU ARE DISSATISFIED WITH ANY PORTION OF THE SITE OR THESE TERMS, YOUR SOLE AND EXCLUSIVE REMEDY IS TO DISCONTINUE USE OF THE SITE.

22. Indemnification

You agree to defend, indemnify, and hold harmless the Company, its officers, directors, employees, agents, affiliates, licensors, and service providers from and against any and all claims, liabilities, damages, judgments, awards, losses, costs, expenses, or fees (including reasonable attorneys’ fees) arising out of or relating to:

Your violation of these Terms
Your use of the Site or any Content obtained from the Site
Any User Content you submit, post, or otherwise make available on or through the Site
Your violation of any law, regulation, or third-party right, including intellectual property, privacy, or publicity rights
Any dispute between you and another User or third party
Any claim that your User Content caused damage to a third party

This indemnification obligation will survive the termination of these Terms and your use of the Site.

23. Dispute Resolution and Binding Arbitration

PLEASE READ THIS SECTION CAREFULLY. IT AFFECTS YOUR LEGAL RIGHTS, INCLUDING YOUR RIGHT TO FILE A LAWSUIT IN COURT.

23.1 Informal Resolution

Before filing any formal dispute, you and the Company agree to first attempt to resolve any dispute, controversy, or claim arising out of or relating to these Terms or the Site (each, a “Dispute”) informally. You agree to contact us through our contact page and provide a written description of the Dispute, including relevant facts and your proposed resolution. We will attempt to resolve the Dispute informally within sixty (60) days of receiving your notice.

23.2 Binding Arbitration

If the Dispute is not resolved through informal negotiation within sixty (60) days, either party may elect to resolve the Dispute through final and binding arbitration, rather than in court. BY AGREEING TO THESE TERMS, YOU AND THE COMPANY EACH WAIVE THE RIGHT TO A TRIAL BY JURY OR TO PARTICIPATE IN A CLASS ACTION.

The arbitration shall be administered by a mutually agreed-upon arbitration provider in accordance with its applicable rules. If the parties cannot agree on a provider, arbitration shall be administered by the American Arbitration Association (“AAA”) under its Consumer Arbitration Rules, as applicable. The arbitration shall be conducted by a single arbitrator.

The arbitrator shall have exclusive authority to resolve all Disputes, including but not limited to issues relating to the scope, enforceability, and arbitrability of this arbitration provision. The arbitrator’s decision shall be final and binding, and judgment on the award rendered by the arbitrator may be entered in any court having jurisdiction thereof.

23.3 Arbitration Fees and Costs

Payment of all filing, administration, and arbitrator fees will be governed by the applicable arbitration provider’s rules. If the arbitrator finds that either the substance of your claim or the relief sought is frivolous or brought for an improper purpose, the arbitrator may require you to pay the Company’s arbitration fees.

23.4 Small Claims Court Exception

Notwithstanding the foregoing, either party may bring an individual action in small claims court for Disputes within the jurisdiction of such court. Additionally, either party may seek injunctive or other equitable relief in a court of competent jurisdiction to prevent the actual or threatened infringement, misappropriation, or violation of a party’s copyrights, trademarks, trade secrets, patents, or other intellectual property rights.

23.5 Opt-Out of Arbitration

You have the right to opt out of this arbitration provision. To do so, you must send a written notice of your decision to opt out to our contact page within thirty (30) days of first accepting these Terms. Your notice must include your name, your mailing address, and a clear statement that you wish to opt out of this arbitration provision. If you opt out, the remaining provisions of these Terms will continue to apply.

24. Class Action and Jury Trial Waiver

TO THE FULLEST EXTENT PERMITTED BY APPLICABLE LAW, YOU AND THE COMPANY EACH AGREE THAT ANY DISPUTE RESOLUTION PROCEEDINGS, WHETHER IN ARBITRATION OR IN COURT, WILL BE CONDUCTED ONLY ON AN INDIVIDUAL BASIS AND NOT IN A CLASS, CONSOLIDATED, OR REPRESENTATIVE ACTION. YOU AND THE COMPANY EACH WAIVE THE RIGHT TO PARTICIPATE IN A CLASS ACTION, COLLECTIVE ACTION, PRIVATE ATTORNEY GENERAL ACTION, OR OTHER REPRESENTATIVE PROCEEDING.

IF FOR ANY REASON A DISPUTE PROCEEDS IN COURT RATHER THAN THROUGH ARBITRATION, YOU AND THE COMPANY EACH WAIVE ANY RIGHT TO A JURY TRIAL.

If any court or arbitrator determines that the class action waiver set forth in this section is void or unenforceable for any reason, or that an arbitration can proceed on a class basis, then the arbitration provision in Section 23 shall be deemed null and void in its entirety and the parties shall be deemed to have not agreed to arbitrate disputes.

25. Governing Law and Jurisdiction

These Terms and any Dispute arising out of or related to these Terms or the Site shall be governed by and construed in accordance with the laws of the jurisdiction in which MB Arrok is organized, without regard to its conflict-of-law principles.

To the extent that any Dispute is not subject to arbitration under Section 23 or is permitted to proceed in court, you agree that such Dispute shall be brought exclusively in the competent courts located in the jurisdiction where MB Arrok is organized, and you hereby consent to the personal jurisdiction of such courts and waive any objections to venue therein.

The application of the United Nations Convention on Contracts for the International Sale of Goods (CISG) and the Uniform Computer Information Transactions Act (UCITA) are expressly excluded from these Terms.

26. Termination and Access Restriction

26.1 Termination by the Company

We reserve the right, in our sole discretion, to restrict, suspend, or terminate your access to the Site or any part of it, at any time and for any reason, with or without notice, including but not limited to a breach of these Terms, fraudulent or illegal activity, behavior that is harmful to other Users or the Site, extended periods of inactivity, or requests by law enforcement or government agencies.

26.2 Termination by You

You may discontinue your use of the Site at any time. If you have an account, you may request account deletion by contacting us through our contact page.

26.3 Effect of Termination

Upon termination of your access or account, your right to use the Site will immediately cease. All provisions of these Terms that by their nature should survive termination shall survive, including but not limited to ownership provisions, warranty disclaimers, limitation of liability, indemnification, dispute resolution, and the license grant in Section 8.2.

27. Modifications to Terms

We reserve the right to modify, amend, or update these Terms at any time, at our sole discretion. When we make material changes to these Terms, we will update the “Last Updated” date at the top of this page. We may also, at our discretion, notify you of material changes by posting a notice on the Site or by sending an email to the address associated with your account.

Your continued use of the Site after any modifications to these Terms constitutes your acceptance of the modified Terms. If you do not agree to the modified Terms, you must discontinue your use of the Site immediately. It is your responsibility to review these Terms periodically for changes.

No modification to these Terms by you shall be effective unless expressly agreed to by the Company in writing.

28. Severability

If any provision of these Terms is held to be invalid, illegal, void, or unenforceable by a court of competent jurisdiction or an arbitrator, such provision shall be modified to the minimum extent necessary to make it valid and enforceable, or if modification is not possible, shall be severed from these Terms. The invalidity or unenforceability of any provision shall not affect the validity or enforceability of any other provision of these Terms, and the remaining provisions shall continue in full force and effect.

29. Entire Agreement

These Terms, together with the Privacy Policy and Disclaimer, constitute the entire agreement between you and the Company regarding the use of the Site and supersede all prior or contemporaneous communications, representations, agreements, and understandings, whether oral or written, between you and the Company with respect to the Site.

Any additional terms, conditions, or agreements that may apply to specific sections, features, or services of the Site will be disclosed in connection with such sections, features, or services and are incorporated into these Terms by reference.

30. Waiver

No failure or delay by the Company in exercising any right, power, or privilege under these Terms shall operate as a waiver thereof. No single or partial exercise of any right, power, or privilege shall preclude any other or further exercise thereof or the exercise of any other right, power, or privilege. A waiver of any provision of these Terms will be effective only if made in writing and signed by an authorized representative of the Company.

31. Assignment

You may not assign, transfer, or delegate your rights or obligations under these Terms without our prior written consent. Any attempted assignment, transfer, or delegation without such consent shall be null and void. The Company may freely assign, transfer, or delegate its rights and obligations under these Terms without restriction and without notice to you.

32. Force Majeure

The Company shall not be liable for any failure or delay in performing its obligations under these Terms where such failure or delay results from any cause beyond the Company’s reasonable control, including but not limited to acts of God, natural disasters, epidemics, pandemics, war, terrorism, riots, civil unrest, embargoes, governmental acts or orders, fire, flood, earthquake, power outages, telecommunications failures, internet disruptions, cyberattacks, labor disputes, strikes, or supplier failures. During any such event, the Company’s obligations under these Terms shall be suspended to the extent affected.

33. Electronic Communications

By using the Site or communicating with us electronically (including through email, web forms, comments, or newsletter subscriptions), you consent to receiving electronic communications from us. You agree that all agreements, notices, disclosures, and other communications that we provide to you electronically satisfy any legal requirement that such communications be in writing.

You agree that any notices or communications that the Company sends to you electronically (including by posting a notice on the Site or by sending an email) will be deemed received by you within twenty-four (24) hours of posting or sending.

34. Accessibility

We are committed to making the Site accessible to all users, including those with disabilities. We strive to comply with applicable accessibility standards, including the Web Content Accessibility Guidelines (WCAG) 2.1. If you experience any difficulty accessing any part of the Site or have suggestions for improvement, please contact us through our contact page, and we will make reasonable efforts to address your concerns.

35. International Users

The Site is operated from and intended primarily for users located worldwide. If you are accessing the Site from outside the jurisdiction where the Company is organized, you are responsible for compliance with all local laws that may apply to your use of the Site.

We make no representation that the Content on the Site is appropriate or available for use in all locations. Users who access the Site from other jurisdictions do so at their own initiative and are responsible for compliance with applicable local laws. If any Content on the Site or your use of the Site is contrary to the laws of the jurisdiction in which you are located, you must discontinue your use of the Site.

36. Additional Provisions for EEA, UK, and Swiss Users

If you are located in the European Economic Area (EEA), the United Kingdom, or Switzerland, the following additional provisions apply to you:

36.1 Consumer Rights

Nothing in these Terms shall affect your statutory rights as a consumer under applicable EU, UK, or Swiss law, including mandatory consumer protection provisions that cannot be waived or limited by contract. In the event of a conflict between these Terms and mandatory consumer protection laws, the mandatory provisions shall prevail.

36.2 Limitation of Liability

To the extent that applicable law prohibits certain limitations on liability, the limitations in Section 21 shall apply only to the maximum extent permitted by such law. Nothing in these Terms shall exclude or limit the Company’s liability for death or personal injury resulting from its negligence, fraud or fraudulent misrepresentation, or any other liability that cannot be excluded or limited under applicable law.

36.3 Data Protection

Your personal data is processed in accordance with the General Data Protection Regulation (GDPR) and applicable local data protection laws. For complete details on your data protection rights and how your personal data is processed, please refer to our Privacy Policy.

36.4 Dispute Resolution for EU Consumers

If you are a consumer in the EU, you may also be entitled to refer your dispute to an alternative dispute resolution (ADR) body or to the courts of the member state in which you are domiciled, in accordance with Regulation (EU) No 524/2013. The arbitration provisions in Section 23 apply to the extent permitted by applicable law and do not override mandatory consumer protection provisions in your jurisdiction.

37. California Residents — Specific Provisions

If you are a California resident, the following additional provisions apply:

37.1 California Consumer Rights

Under California Civil Code Section 1789.3, California residents are entitled to the following consumer rights notice: The Site is provided by MB Arrok. If you have a question or complaint regarding the Site, please contact us using the information in Section 38. California residents may reach the Complaint Assistance Unit of the Division of Consumer Services of the California Department of Consumer Affairs by mail at 1625 North Market Blvd., Sacramento, CA 95834, or by telephone at (916) 445-1254 or (800) 952-5210.

37.2 California Privacy Rights

Your privacy rights as a California resident are described in detail in our Privacy Policy, which includes information about your rights under the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA).

38. Contact Information

If you have any questions, concerns, or requests regarding these Terms of Service, or if you wish to report a violation of these Terms, please contact us:

Entity: MB Arrok (doing business as Unseen Founder)
Website: https://unseenfounder.com
Contact Page: https://unseenfounder.com/contact/

For DMCA notices, please include “DMCA Takedown Notice” or “DMCA Counter-Notification” in the subject line of your communication.

These Terms of Service were last updated on March 5, 2026.

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