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Affiliate Marketing Legal Requirements and FTC Compliance

If you run an affiliate program, you are responsible for what your affiliates say about your product. Not just morally ...

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Affiliate Marketing Tracking and Click Fraud Prevention

Click fraud is the most common and most overlooked form of affiliate fraud. Unlike fake sales that eventually get flagged ...

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How to Prevent Affiliate Fraud in Your Program

Affiliate fraud is not a hypothetical risk. It is a statistical certainty once your program reaches a certain size. Run ...

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Multi-Touch Attribution for Affiliate Marketing

A customer reads a blog review from one of your affiliates. They click through, look at your pricing page, and ...

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How to Create Affiliate Performance Reports

Running an affiliate program without regular reporting is like driving without a dashboard. You might get where you are going, ...

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How to Use UTM Parameters for Affiliate Tracking

Your affiliate tracking platform tells you which affiliate drove a sale. Google Analytics tells you how visitors behave on your ...

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How to Track Affiliate Sales and Performance

You cannot improve what you do not measure, and you cannot pay affiliates accurately if you do not track their ...

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How to Handle Underperforming Affiliates

At some point you will look at your affiliate dashboard and realize that most of your partners are not doing ...

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How to Segment and Tier Your Affiliate Partners

When you have 15 affiliates, you can manage them all the same way. You know each one by name, you ...

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How to Create an Affiliate Incentive and Bonus Program

A competitive base commission gets affiliates to join. Bonuses and incentives get them to try harder. There is a meaningful ...

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