Build

Affiliate Marketing Legal Requirements and FTC Compliance

If you run an affiliate program, you are responsible for what your affiliates say about your product. Not just morally ...

KEEP READING

How to Prevent Affiliate Fraud in Your Program

Affiliate fraud is not a hypothetical risk. It is a statistical certainty once your program reaches a certain size. Run ...

KEEP READING

Multi-Touch Attribution for Affiliate Marketing

A customer reads a blog review from one of your affiliates. They click through, look at your pricing page, and ...

KEEP READING

Cookie Duration and Affiliate Tracking: What Businesses Need to Know

A visitor clicks your affiliate’s link on a Monday, browses your product page for a few minutes, and leaves without ...

KEEP READING

How to Create Affiliate Performance Reports

Running an affiliate program without regular reporting is like driving without a dashboard. You might get where you are going, ...

KEEP READING

How to Use UTM Parameters for Affiliate Tracking

Your affiliate tracking platform tells you which affiliate drove a sale. Google Analytics tells you how visitors behave on your ...

KEEP READING

Best Affiliate Tracking Software for Businesses

The affiliate tracking platform you choose determines how accurately you record sales, how smoothly you pay affiliates, how easily you ...

KEEP READING

How to Calculate Affiliate Marketing ROI

Someone at some point will ask you whether the affiliate program is “worth it.” Maybe it is your boss, your ...

KEEP READING

Top Affiliate Marketing KPIs Every Business Should Monitor

Your affiliate dashboard shows you dozens of numbers. Clicks, impressions, conversions, revenue, commissions, active affiliates, new signups, refunds, EPC, AOV, ...

KEEP READING

How to Track Affiliate Sales and Performance

You cannot improve what you do not measure, and you cannot pay affiliates accurately if you do not track their ...

KEEP READING