Cookie Policy

Last Updated: March 5, 2026

This Cookie Policy explains how MB Arrok, doing business as Unseen Founder (“Company,” “we,” “us,” or “our”), uses cookies and similar tracking technologies when you visit our website at https://unseenfounder.com (the “Site”). It explains what these technologies are, why we use them, and your rights to control their use.

This Cookie Policy should be read together with our Privacy Policy and Terms of Service. Terms defined in those documents have the same meaning when used in this Cookie Policy.

By continuing to use the Site, you consent to the use of cookies as described in this Policy, except where we are required to obtain your prior opt-in consent (such as for non-essential cookies in the EU/EEA/UK), in which case cookies will only be set after you have provided that consent.

1. What Are Cookies?

Cookies are small text files that are stored on your computer or mobile device when you visit a website. They are widely used to make websites work, work more efficiently, and provide information to the website operators. Cookies allow a website to recognize your device and remember information about your visit, such as your preferred language, login information, and other settings.

In addition to cookies, we may use similar technologies, including web beacons (also known as tracking pixels or clear GIFs), local storage (HTML5), and embedded scripts. Throughout this Policy, we refer to all of these technologies collectively as “cookies” unless we specifically distinguish between them.

2. Types of Cookies

Cookies can be classified in several ways:

2.1 By Duration

Session Cookies: These are temporary cookies that are stored in your browser’s memory only during your browsing session. They are automatically deleted when you close your browser. Session cookies enable core website functionality such as navigating between pages and maintaining your session state.

Persistent Cookies: These cookies remain on your device for a set period of time (specified in the cookie’s code) or until you manually delete them. Persistent cookies are used to remember your preferences and settings for future visits, to keep you logged in, and to analyze website traffic patterns over time. Under the ePrivacy Directive, persistent cookies should not last longer than 12 months, though some may persist longer if not manually deleted.

2.2 By Origin

First-Party Cookies: These cookies are set directly by the Site (unseenfounder.com). They are used for core functionality, remembering your preferences, and analyzing how you use our Site.

Third-Party Cookies: These cookies are set by domains other than unseenfounder.com. They are typically placed by third-party services we use, such as analytics providers, advertising networks, embedded content platforms (YouTube, social media), and affiliate tracking systems. Third-party cookies allow these services to track your activity across multiple websites.

2.3 By Purpose

We categorize the cookies used on our Site into the following groups based on their purpose:

Strictly Necessary Cookies: These cookies are essential for the Site to function properly. They enable core features such as page navigation, access to secure areas, shopping cart functionality, and session management. The Site cannot function properly without these cookies, and they cannot be disabled. Strictly necessary cookies do not require your consent under the GDPR or the ePrivacy Directive.

Functional / Preference Cookies: These cookies allow the Site to remember choices you have made (such as your username, language, region, or display preferences) and provide enhanced, personalized features. They may be set by us or by third-party providers whose services we have added to our pages. If you do not allow these cookies, some or all of these features may not function properly.

Analytics / Performance Cookies: These cookies collect information about how you use the Site, such as which pages you visit most frequently, how long you spend on pages, and whether you receive error messages. The information collected is aggregated and used to improve the performance and usability of the Site. These cookies do not directly identify you personally, but they may collect your IP address and other identifiers. We may use services such as Google Analytics or similar platforms for this purpose.

Advertising / Targeting Cookies: If present, these cookies are used to deliver advertisements that are relevant to you and your interests. They may be placed by advertising networks, affiliate program operators (such as Amazon Associates), or social media platforms through our Site. These cookies track your browsing activity across different websites and may be used to build a profile of your interests, limit the number of times you see an advertisement, and measure the effectiveness of advertising campaigns.

3. Cookies Used on This Site

3.1 WordPress Core Cookies

The Site is powered by WordPress. The following cookies are set by WordPress core:

Comment Cookies (wordpress_comment_author_*, wordpress_comment_author_email_*, wordpress_comment_author_url_*): If you leave a comment on the Site and choose to save your information, your name, email address, and website URL are stored in cookies for your convenience. These are persistent cookies that typically expire after approximately one (1) year.

Login Test Cookie (wordpress_test_cookie): When you visit the login page, WordPress sets a temporary session cookie to determine whether your browser accepts cookies. This cookie contains no personal data and is deleted when you close your browser.

Authentication Cookies (wordpress_logged_in_*, wordpress_sec_*): When you log in to the Site, WordPress sets cookies to verify your identity and maintain your login session. Standard login cookies expire after approximately two (2) days. If you select “Remember Me,” the login session may persist for up to two (2) weeks. These cookies are removed when you log out.

Screen Options Cookie (wp-settings-*, wp-settings-time-*): These cookies store your WordPress dashboard and screen display preferences. They typically expire after one (1) year.

Post Editing Cookie (wp-saving-post): If you edit or publish content on the Site, WordPress stores a cookie in your browser containing the ID of the post being edited. This cookie expires after one (1) day and contains no personal data.

3.2 Analytics Cookies

We may use analytics services to help us understand how visitors use the Site. These services may set the following types of cookies:

Google Analytics (if enabled): Google Analytics uses cookies such as _ga, _ga_*, and _gid to distinguish unique visitors, track session activity, and collect information about how the Site is used. Google Analytics data is typically aggregated and anonymized. The _ga cookie has a default expiration of two (2) years, _gid expires after 24 hours, and session-based cookies expire when the browser is closed. For more information, see Google’s privacy policy at https://policies.google.com/privacy.

We may also use other analytics tools from time to time. If we add new analytics services, this Policy will be updated accordingly.

3.3 Affiliate and Advertising Cookies

Because the Site participates in affiliate programs (including the Amazon Services LLC Associates Program), affiliate tracking cookies may be set when you click on affiliate links. These cookies are set by the affiliate program operator (such as Amazon), not by us, and are governed by the affiliate operator’s privacy and cookie policies. Affiliate cookies are typically used to track referral sources and attribute purchases for commission purposes.

3.4 Embedded Content Cookies

Articles and pages on the Site may include embedded content from third-party platforms, such as YouTube videos, social media posts, and other interactive content. When you view a page containing embedded content, the third-party platform may set its own cookies on your device. These are third-party cookies that we do not control. They may track your interaction with the embedded content and may collect data about you even if you do not interact with the content, particularly if you are logged in to the third-party platform.

Third-party platforms that may set cookies through embedded content on the Site include but are not limited to: YouTube/Google, Facebook/Meta, Instagram/Meta, LinkedIn, Twitter/X, and Vimeo.

3.5 Spam Detection Cookies

We may use spam detection services (such as Akismet by Automattic) to protect comment forms and other user-generated content features. These services may set their own cookies to detect and prevent spam submissions.

3.6 Email Marketing Cookies

Our email newsletter service (currently ConvertKit/Kit) may set cookies when you interact with newsletter signup forms embedded on the Site. These cookies are used to track subscriptions, prevent duplicate submissions, and analyze the effectiveness of our newsletter campaigns.

4. Legal Basis for Cookie Use

4.1 European Economic Area, United Kingdom, and Switzerland

If you are located in the EEA, UK, or Switzerland, the following legal frameworks apply to our use of cookies:

Under the ePrivacy Directive (2002/58/EC, as amended by 2009/136/EC) and its national implementations (including the UK’s Privacy and Electronic Communications Regulations, or “PECR”), we are required to obtain your prior, informed consent before placing any non-essential cookies on your device. This means:

Strictly necessary cookies may be placed without your consent, as they are essential for the operation of the Site and the delivery of services you have requested
All other cookies — including functional, analytics, advertising, and third-party cookies — require your prior opt-in consent before they are placed on your device
We will not set non-essential cookies until you have actively provided consent through our cookie consent mechanism
Consent must be freely given, specific, informed, and unambiguous. Pre-ticked boxes, implied consent, or consent bundled with other terms are not valid
You have the right to withdraw your consent at any time (see Section 5)

Under the GDPR, to the extent that cookie data constitutes personal data (such as IP addresses, unique identifiers, or browsing history linked to an identifiable individual), such data is processed in accordance with our Privacy Policy.

4.2 California, United States

Under the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA), cookies that collect personal information are subject to consumer rights including the right to know, the right to delete, and the right to opt out of the sale or sharing of personal information. We do not sell personal information collected through cookies. We honor the Global Privacy Control (GPC) signal as a valid opt-out request. For full details, see our Privacy Policy.

4.3 Other Jurisdictions

If you are located in another jurisdiction with applicable cookie or privacy laws, we will comply with such laws to the extent they apply to our use of cookies on the Site.

5. How to Manage and Control Cookies

You have several options for managing, controlling, and deleting cookies:

5.1 Cookie Consent Mechanism

If you are located in a jurisdiction that requires prior consent for non-essential cookies (such as the EU/EEA/UK), you will be presented with a cookie consent banner or similar mechanism when you first visit the Site. You may accept or reject non-essential cookies through this mechanism. You can change your cookie preferences at any time by accessing the cookie settings on the Site (if available) or by clearing your cookies and revisiting the Site.

5.2 Browser Settings

Most web browsers allow you to control cookies through their settings. You can typically configure your browser to block all cookies, block third-party cookies only, accept all cookies, or be notified when a cookie is set so that you can decide whether to accept it. The process for managing cookies varies by browser. You can find instructions for the most common browsers here:

Google Chrome: Settings → Privacy and Security → Cookies and other site data
Mozilla Firefox: Settings → Privacy & Security → Cookies and Site Data
Safari: Preferences → Privacy → Manage Website Data
Microsoft Edge: Settings → Cookies and site permissions → Manage and delete cookies and site data
Opera: Settings → Privacy & Security → Cookies

Please note that if you choose to block or delete all cookies, some features of the Site may not function properly, and your browsing experience may be degraded.

5.3 Opt-Out Tools for Analytics and Advertising

You may opt out of specific cookies used for analytics and advertising through the following tools:

Google Analytics Opt-Out: Install the Google Analytics Opt-out Browser Add-on at https://tools.google.com/dlpage/gaoptout
Digital Advertising Alliance (DAA): Opt out of interest-based advertising at https://optout.aboutads.info/
Network Advertising Initiative (NAI): Opt out at https://optout.networkadvertising.org/
European Interactive Digital Advertising Alliance (EDAA): Opt out at https://www.youronlinechoices.com/

Please note that opting out of interest-based advertising does not mean you will no longer see advertisements; it means that the advertisements you see will no longer be tailored to your interests.

5.4 Global Privacy Control (GPC)

We recognize the Global Privacy Control (GPC) signal. If your browser or browser extension sends a GPC signal, we will treat it as a request to opt out of the sale or sharing of personal information collected through cookies, to the extent applicable under the CCPA/CPRA. We encourage users to install a browser or extension that supports GPC.

5.5 Do Not Track (DNT)

Some browsers transmit “Do Not Track” (DNT) signals. Because there is no universally accepted standard for how to respond to DNT signals, we do not currently respond to DNT signals. You may use the other opt-out mechanisms described in this section to manage your cookie preferences.

6. Similar Technologies

In addition to cookies, the following similar technologies may be used on the Site:

Web Beacons / Tracking Pixels: Small, transparent image files embedded in web pages or emails that allow us to track whether a page or email has been viewed. They are often used in conjunction with cookies to measure the effectiveness of content and campaigns.

Local Storage (HTML5): A method of storing data locally in your browser that persists even after the browser is closed. Local storage is similar to persistent cookies but can store larger amounts of data. It may be used by the Site or by third-party services to store preferences or cache data.

Embedded Scripts: Programming code that is temporarily downloaded to your device from our web server or a third-party service provider. Embedded scripts are active only while you are connected to the Site and are deactivated or deleted when you disconnect.

All of these technologies are subject to the same controls and consent requirements described in this Policy.

7. Third-Party Cookie Policies

We do not control the cookies set by third parties. Each third party operates under its own privacy and cookie policies. We encourage you to review the privacy policies of the third-party services whose cookies may be placed on your device through the Site, including but not limited to:

Google/YouTube: https://policies.google.com/privacy
Automattic (Gravatar, Akismet): https://automattic.com/privacy/
Meta (Facebook, Instagram): https://www.facebook.com/privacy/policy/
LinkedIn: https://www.linkedin.com/legal/privacy-policy
Amazon: https://www.amazon.com/gp/help/customer/display.html?nodeId=468496

8. Data Collected Through Cookies

Depending on the types of cookies in use, cookies on this Site may collect the following categories of data:

IP address (which may be truncated or anonymized by analytics services)
Browser type and version
Operating system
Device type (desktop, mobile, tablet)
Screen resolution
Referring URL and exit page
Pages visited and navigation path
Date and time of visit
Time spent on pages
Click data and interactions
Language and region preferences
Login status and session identifiers
Comment form data (name, email, website — if you choose to save it)

For complete details on how we collect, use, store, share, and protect personal data, please refer to our Privacy Policy.

9. Cookie Retention Periods

Different cookies have different retention periods. As a general guide:

Session cookies: Deleted when you close your browser
WordPress comment cookies: Approximately 1 year
WordPress login cookies: 2 days (or up to 2 weeks with “Remember Me”)
WordPress screen options: Approximately 1 year
WordPress post editing: 1 day
Google Analytics (_ga): Up to 2 years
Google Analytics (_gid): 24 hours
Affiliate tracking cookies: Varies by affiliate program (typically 24 hours to 90 days)
Third-party / embedded content cookies: Varies by provider

Under the ePrivacy Directive, persistent cookies should not last longer than 12 months. We make reasonable efforts to ensure that cookies set by the Site comply with this guideline. We cannot control the duration of cookies set by third parties.

10. Children and Cookies

The Site is not directed at children under 13 (or under 16 in GDPR jurisdictions). We do not knowingly collect personal information through cookies from children. If we learn that cookies have collected personal data from a child without appropriate consent, we will take steps to delete that data. For more information, see the Children’s Privacy section of our Privacy Policy.

11. Changes to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in the cookies we use, changes in applicable law, or for other operational reasons. When we make material changes, we will update the “Last Updated” date at the top of this page. Where required by law, we will seek renewed consent for the use of cookies if our practices change materially.

We encourage you to review this Cookie Policy periodically. Your continued use of the Site after changes are posted constitutes your acceptance of the updated Policy (except where renewed consent is required).

12. Contact Information

If you have any questions about this Cookie Policy or our use of cookies, please contact us:

Entity: MB Arrok (doing business as Unseen Founder)
Website: https://unseenfounder.com
Contact Page: https://unseenfounder.com/contact/

For questions specifically about your privacy rights, please see our Privacy Policy.

This Cookie Policy was last updated on March 5, 2026.