Skills

Small instruction folders that teach Claude to do one founder job properly. Every repo on this page was opened, read and checked before it made the list.

Skills Listed
Categories
Jul 2026
Last Verified

Claude Skills are folders of instructions that teach Claude how to do one job well: review a contract, write a cold email, build a pitch deck. You install one once, and Claude picks it up whenever that job comes around.

This directory lists 50 of them, picked for founders rather than developers. We opened every repo, read every SKILL.md, and dropped the stubs, the dead projects and anything that needs a paid API key before it does something useful. What survived is below.

All Skills
Documents
Pitching
Brand
Writing
Marketing
Sales
Finance
Team & Ops
Strategy

Everyday Documents

Anthropic’s own document skills. The boring, load-bearing stuff: Word, Excel, PDF, and a better way to co-write anything that matters.

Documents

docx

Real Word files: proposals, SOPs, letters

Anthropic’s own Word skill. Claude creates and edits .docx files directly, with headings, tables of contents and tracked changes intact. If clients receive documents from you, this replaces an hour of formatting a week.

★ 138k · Updated May 2026
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Documents

xlsx

Budgets, models and trackers in actual Excel

Budgets, financial models, CSV cleanups and trackers, handled inside real Excel files with working formulas. Sheets open looking finished instead of exported. The closest thing to a spreadsheet person on staff.

★ 138k · Updated May 2026
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Documents

pdf

Merge, split, fill, OCR and extract

Merge, split, watermark, fill forms, pull tables out, OCR scanned pages. Most founder paperwork ends its life as a PDF, and this covers nearly everything short of signing it.

★ 138k · Updated May 2026
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Documents

doc-coauthoring

A workflow for writing docs that land

A structured way to write documents with Claude instead of just asking for a draft. It gathers context first, iterates, then checks whether a reader can actually follow the result. Built for one-pagers, memos and anything an investor will read.

★ 138k · Updated May 2026
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Pitching & Fundraising

One skill makes the file, one makes the argument, one turns the deck into an animated web page. Deck season, covered.

Pitching

pptx

Builds and edits real slide decks

The engine behind Claude’s deck building. Creates and edits .pptx files directly: slides, layouts, speaker notes. Pair it with a deck framework and you go from outline to a file that opens in PowerPoint.

★ 138k · Updated May 2026
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Pitching

pitch-deck-mastery

The 12-slide investor deck, slide by slide

A 12-slide investor deck framework with slide-by-slide guidance and a review checklist, pre-seed through Series B. The repo is brand new with zero stars, so you are early. The content held up when we read it, which is why it is listed anyway.

★ 0 · Updated Mar 2026
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Pitching

frontend-slides

Pitch decks as animated web pages

Turns your raw pitch content into an animated HTML deck with a dozen visual styles to choose from, and it imports existing PowerPoints. Nearly twenty thousand stars say founders without designers needed exactly this.

★ 19.1k · Updated May 2026
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Brand & Naming

What to call it and how it should look. Two jobs founders pay for long before they need to.

Brand

naming

Names that mean something, not thesaurus output

A metaphor-driven naming workflow: brief, metaphor territories, 30 to 50 candidates, filters, availability checks. Ships reference files on sound symbolism and naming anti-patterns. Use it before you fall in love with a bad name.

★ 25 · Updated Apr 2026
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Brand

claude-design

An in-house designer for HTML deliverables

Adapted from Claude’s own internal design system prompt. Produces landing pages, decks, prototypes and posters in clean HTML, and asks direction questions when your brief is vague. The nearest thing to a designer on retainer for free.

★ 150 · Updated Jul 2026
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Writing & Content

Copy that does not read like a template. Your site, your socials, your press and your team updates.

Writing

copywriting

Landing page and homepage copy with positioning logic

Corey Haines’ copywriting playbook as a skill. Homepage, landing pages, ads and CTAs rewritten with positioning logic instead of adjectives. One of the most-starred marketing skills on GitHub, and it earns it.

★ 29.7k · Updated May 2026
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Writing

humanizer

Makes AI drafts read like a person wrote them

Strips the tells of AI writing out of any draft: em dash overuse, inflated significance, rule-of-three padding, the whole vocabulary. Built on Wikipedia’s Signs of AI writing guide. Run everything Claude writes through it before the words go out under your name.

★ 30.7k · Updated May 2026
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Writing

post-writer

Platform-native social posts, not cross-posts

Writes posts shaped for how each feed works: LinkedIn, X, Instagram, TikTok and more. Publishing straight to platforms needs the vendor’s paid connection, but the writing itself runs on nothing.

★ 266 · Updated May 2026
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Writing

internal-comms

Status updates and FAQs in consistent formats

Anthropic’s template pack for status reports, leadership updates, FAQs and incident notes. A small skill with a boring job: it removes the blank-page tax from every Monday update.

★ 138k · Updated May 2026
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Writing

twitter-algorithm-optimizer

Tweets rewritten for how X actually ranks

Scores and rewrites your posts against the ranking signals in Twitter’s open-sourced recommendation code. Less guessing about why a post died, more knowing which signal it tripped.

★ 68k · Updated Jul 2026
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Writing

press-release-writer

Newswire-ready releases from a briefing note

Give it a short briefing and it returns a press release in proper inverted-pyramid form with AP wire conventions. For launches and funding announcements you would rather not pay an agency to format.

★ 10 · Updated Jul 2026
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Marketing & SEO

Research first, audit second, then the channel work: email, local search and your competitors’ ad libraries.

Marketing

claude-seo

A full-site SEO audit with a health score

A full-site SEO audit run by specialist subagents. Crawls up to 500 pages, checks technical issues, schema and content, then hands you a health score. Google API keys are optional and it works fine without them.

★ 6.8k · Updated May 2026
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Marketing

marketing-research

Competitor maps, avatars and positioning

Competitor mapping, customer avatars, market awareness stages and positioning, run as a structured research system instead of a brainstorm. Use it before you write a single line of copy.

★ 29 · Updated Mar 2026
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Marketing

email-marketing-bible

A 68,000-word email marketing reference

A 68,000-word email marketing reference in one skill: flows, deliverability, benchmarks, platform choice. With this loaded, Claude’s email advice stops being generic and starts citing numbers.

★ 216 · Updated Jun 2026
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Marketing

marketing-ideas

139 proven tactics for the what-next moments

A categorized playbook of 139 marketing tactics with implementation notes. When growth stalls and you are out of ideas, this is the brainstorm partner that has already done the reading.

★ 592 · Updated Jul 2026
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Marketing

local-seo-optimizer

Gets a local business found on Google

Audits your Google Business Profile, checks name-address-phone consistency across directories and tunes location pages for the local pack. For any founder whose customers search ‘near me’.

★ 120 · Updated Jul 2026
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Marketing

competitive-ads-extractor

Reads your competitors’ ad libraries

Pulls competitors’ live ads from public ad libraries and breaks down the messaging, offers and creative angles that keep running. Running ads without doing this first means paying to learn what they already know.

★ 68k · Updated Jul 2026
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Sales & Outreach

Finding people, learning about them, writing the message, closing the deal. The full outbound chain.

Sales

cold-email

Cold emails built for replies, not opens

B2B cold emails and follow-up sequences from the same playbook as the copywriting skill. Short, specific and built around getting a reply, not an open.

★ 29.7k · Updated May 2026
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Sales

prospecting

ICPs, tiering, cadences and outreach

ICP definition, account tiering, buying signals, cadence design and LinkedIn outreach, written by a three-time founder. Dense and opinionated in the way sales advice should be.

★ 26 · Updated Jun 2026
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Sales

lead-research

Know the company before you write to it

Researches the company and the person before you reach out, so your first line is not a guess. Feed it a name, get context worth referencing.

★ 201 · Updated Jan 2026
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Sales

icp-builder

Defines who you actually sell to

Structured frameworks for ideal customer profiles and buyer personas, built from your customer knowledge plus web research. Everything downstream, from cold email to pricing, gets sharper once this exists.

★ 592 · Updated Jul 2026
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Sales

proposal-writer

Proposals that win deals

Turns a brief into a persuasive business proposal for deals and partnerships. Useful the day a bigger company says ‘send us something’ and you have four hours.

★ 201 · Updated Jan 2026
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Sales

competitive-intelligence

Competitor battlecards you can click

Researches your competitors and builds an interactive HTML battlecard with a comparison matrix. Made for the sales calls where ‘how are you different from X’ decides the deal.

★ 93 · Updated Feb 2026
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Finance & Admin

Invoices, receipts, metrics and runway. Skills that delete the admin afternoon and tell you the truth about cash.

Finance

invoice-generator

Clean invoices with tax and currency handling

Clean, professional invoices with currency and tax handling. If you still build yours by hand every month, this earns back its install time on the first one.

★ 201 · Updated Jan 2026
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Finance

invoice-organizer

Messy receipts in, tax-ready folders out

Point it at a messy folder of receipts and invoices. It reads them, renames them consistently and files them ready for tax season. Your accountant will notice.

★ 66 · Updated Feb 2026
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Finance

saas-metrics

MRR, churn and LTV:CAC, investor-ready

Calculates and explains the core SaaS numbers: MRR waterfalls, ARR, churn, cohorts, LTV to CAC. Works from figures you paste in and outputs reporting an investor will recognize.

★ 201 · Updated Jan 2026
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Finance

cash-flow-forecaster

Know the week the money runs out

Builds a 13-week rolling cash flow forecast from bank exports, AR aging and payroll, then flags the crunch weeks early enough to act. The most bootstrapper skill on this page.

★ 120 · Updated Jul 2026
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Finance

startup-bookkeeper

Bookkeeping in plain English

Log expenses, income and invoices conversationally and get P and L reports plus a dashboard. Knows its limits: it refuses tax advice and tells you to see a CPA. No QuickBooks subscription involved.

★ 16 · Updated Mar 2026
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Team, Ops & Customers

Hiring, SOPs, support replies, reviews and churn. Running the business, not just building the product.

Team & Ops

job-description-writer

Job posts that read like your company

Writes clear, inclusive job descriptions with salary transparency built in. Useful from your first hire, when every posting is also marketing.

★ 66 · Updated Feb 2026
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Team & Ops

hiring-helper

Screens candidates past the resume

Screens candidates against a framework that looks for what resumes hide: agency, judgment, real output. Built by an operator for their own hiring, then published.

★ 15 · Updated Jun 2026
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Team & Ops

sop-creator

Turns repeatable work into real SOPs

Turns any repeatable process into a proper SOP with steps, owners and edge cases. The unglamorous skill that makes delegation possible.

★ 162 · Updated May 2026
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Team & Ops

email-customer

Firm, kind replies to hard customer emails

Drafts polite-but-firm replies to refund requests, scope creep and complaints. Written for solo founders who are also the entire support team.

★ 2 · Updated Jul 2026
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Team & Ops

meeting-insights-analyzer

What your meetings say about you

Feed it meeting transcripts and it tells you what you did in the room: filler words, conflict you dodged, who you talked over. Uncomfortable and useful in equal measure.

★ 66 · Updated Feb 2026
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Team & Ops

review-response-writer

Replies to reviews in your voice

Drafts owner-voice responses to Google and Yelp reviews: gracious on the five-stars, careful on the one-stars. It also knows what to do with fake reviews and ones that mention legal issues.

★ 120 · Updated Jul 2026
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Team & Ops

churn-analysis

Finds who is about to leave, and why

Analyzes churn patterns in your customer data, flags at-risk accounts and builds retention playbooks with early-warning signals. Works from whatever CSV you can export.

★ 93 · Updated Feb 2026
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Strategy & Planning

Frameworks for the thinking work: plans, canvases, pricing arguments, consulting-grade analysis and one tool that forces decisions.

Strategy

strategic-planning

OKRs, SWOT and planning frameworks

OKRs, SWOT, vision docs and multi-year planning frameworks in one place. Reach for it quarterly, not daily.

★ 66 · Updated Feb 2026
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Strategy

go-to-market-plan

Three GTM strategies fitted to your stage

Asks up to ten diagnostic questions about your product, stage and market, then hands you three tailored go-to-market strategies. More consultant-shaped than most skills here.

★ 162 · Updated May 2026
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Strategy

pricing

Tiers, packaging and what to charge

Pricing tiers, packaging, value metrics and willingness-to-pay methods. Most founders underprice. This one argues with you about it.

★ 29.7k · Updated May 2026
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Strategy

ship-decision

Forces the call when you’re stuck

When you are stuck between two or three options, it forces a fast, regret-minimizing call: cost, reversal cost, signal. For anyone who loses days to coin-flip decisions.

★ 2 · Updated Jul 2026
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Strategy

management-consultant

MBB thinking without the invoice

Structured problem solving in the McKinsey mold: MECE issue trees, market sizing, profitability and market-entry analysis, executive-ready memos, backed by 129 reference modules. For decisions too big to wing.

★ 52 · Updated Jul 2026
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Strategy

foundation-lean-canvas

The lean canvas, done properly

Walks the nine blocks: problem, customer, value proposition, channels, revenue, costs, metrics and unfair advantage, then renders the canvas visually. Still the fastest way to find the hole in a business idea.

★ 166 · Updated Jul 2026
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Questions Founders Ask About Skills

Everything else you might want to know before you install one.

A skill is a folder of instructions that teaches Claude how to do one specific job: review a contract, write a cold email, build a spreadsheet. Claude reads it when the job comes up and follows it like a playbook. No app, no separate tool, just a folder.

One required file called SKILL.md, which holds a name, a short description and the instructions in plain markdown. Bigger skills add reference documents, templates or small scripts alongside it. If you can read a text file, you can read a skill before you trust it.

In Claude.ai on the web and desktop, in Claude Code, through the API, and inside Claude’s Word, Excel and PowerPoint add-ins. On Claude.ai they are available on every plan, including free, once you switch on code execution in settings.

No. Most skills on this page are plain instructions with no code at all. If a skill bundles scripts, Claude runs them for you. You never touch a terminal unless you use Claude Code by choice.

Copy the skill folder into .claude/skills/ inside your project, or into ~/.claude/skills/ in your home directory to have it available everywhere. Claude Code picks it up automatically, no install command needed. From then on you can also run it directly by typing /skill-name.

Turn on code execution under Settings, Capabilities, then go to Customize, Skills and upload the skill as a zip. One catch that trips people up: zip the skill folder itself, so SKILL.md sits at the root of the archive, not buried inside another folder.

Every skill carries a one-paragraph description, and that is all Claude keeps in mind day to day. When your request matches a description, Claude opens the full skill and follows it. Write ‘review this vendor contract’ and the contract skill wakes up on its own.

In Claude Code, yes: type a slash plus the skill name, like /copywriting. On Claude.ai skills trigger from what you ask rather than from a command, so the practical trick is to name the job clearly. The Microsoft add-ins support the slash menu too.

There is no separate fee anywhere. A skill sitting idle costs about a hundred tokens for its description, and the full instructions only load when the skill actually runs. Supporting files cost nothing until Claude opens them. The format was designed to be cheap to carry.

Treat a skill like software, because it is. A skill can include instructions and code, and a malicious one could misuse the access you give Claude. Anthropic’s own advice is to stick to trusted sources and review before enabling. Every repo on this page was opened and checked by hand, but read the SKILL.md yourself anyway. It takes two minutes.

Skills teach Claude how to do something. Projects hold what Claude should know about your business. MCP connects Claude to where your data lives, like your CRM or your inbox. They stack well: a sales skill works better inside a project that knows your product, connected to your actual pipeline.

Yes, and it might be the highest-leverage hour of your week. A basic skill is a markdown file with a name, a description and your instructions. Anthropic ships a skill-creator skill that interviews you and writes the file, and on Mac, Claude can watch you do a task once and draft the skill from the recording.

The format is an open standard, and other tools have adopted it: OpenAI Codex, GitHub Copilot, Cursor, Gemini CLI and a few dozen more read the same SKILL.md folders. A skill you pick up today is not locked to one vendor.

The list stays curated. When a repo dies or a better skill ships, entries change. If one of these saves you an afternoon, that was the point.

All links open on GitHub. Star counts and update dates were recorded in July 2026.